The Power of Perceived Value

Jan 6

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Continue Reading

Why You Should Consider A New Hire Welcoming Kit

Dec 7, 2025

Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...

Continue Reading

4 Ways to Improve Communication

Aug 2, 2025

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Continue Reading

Graphic Design Terms Everyone Should Know

Jun 27, 2025

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Continue Reading

Why You Need Promotional Products

Jun 13, 2025

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

May 15, 2025

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Continue Reading

6 Reasons You Need a Company Store

Apr 3, 2025

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Continue Reading

Generation Z vs. Millennials: What’s the Difference?

Feb 6, 2025

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...

Continue Reading

Your Brand Is Your Business - Market It!

Nov 26, 2024

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Continue Reading

How to Make Rush Orders Less Stressful

Nov 12, 2024

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

Oct 28, 2024

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Continue Reading

Your Product Decorating Questions Answered

Mar 26, 2024

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Continue Reading

Your Guide to Decoration Methods: Part 1

Jan 27, 2024

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

Continue Reading

Decoration Methods, Simplified: Part II

Jan 20, 2024

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

Continue Reading

6 Books That Every Business Owner Should Read

Jan 12, 2024

As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...

Continue Reading

How Promo Products Can Tell Your Brand's Story

Oct 23, 2023

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Continue Reading

6 Benefits of Customer Loyalty Programs

Sep 1, 2023

Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...

Continue Reading

The History of Promotional Products

Aug 25, 2023

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Continue Reading

How Promo Products Can Make a Lasting Impression

Jul 26, 2023

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

Continue Reading

How One Hour Can Determine Your Success

Jul 19, 2023

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

Continue Reading

8 Graphic Design Mistakes to Avoid

Apr 7, 2023

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Continue Reading

How to be an Empathetic Leader and Still Get the Job Done

Mar 24, 2023

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Continue Reading

Corporate Social Responsibility and the Beauty of Giving Back

Mar 16, 2023

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

Continue Reading
Close